🗃️ Configure

The Configure page is a repository of your model priors. Your model priors are the benchmark data on channel ROI, Intercept, Spikes and Timeshifts you give your customer success team during your initial model configuration. Your Recast model is trained to use your priors as an anchor (keeping in mind it's a ballpark estimate) to give you accurate results. Using this page you will be able to see your model priors and request to change them.

Use the Configure page:

1. Log in to Recast
2. Navigate to the Configure page
3. View each of your priors for the intercept, channel ROI, channel shifts of your model and all your spikes.
4. If you want to change your priors or add or remove a spike, click the button labelled “Request a configuration change” to email support@getrecast.
5. Include which priors you want to change and the values of the new priors. If your want to add or remove a spike include the spike label and date.

What is configuration used for?

Configuration is how we tune your model to your data. By giving it some benchmark values, the model can learn the patterns in your data more accurately.

What are priors?

During your initial model configuration call, your customer success team would have asked you questions about your intercept and the performance and time shifts for each of your channels. These are our channel priors. They are your estimates of your business informed by your business intuition or any other existing business analytics tool you may use.

When should I change channel configuration?

If you think one of your channels has changed its performance or has longer or shorter time shifts than initially understood, you may consider changing your model configuration to better train your model to the data. This will allow you to experiment, test your hypotheses and validate your results. Learn more about How to improve your model.