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Welcome to the Recast Knowledge Base!
🧑🏽🏫 Insights
📷 Overview
📺 All Channels
🦷 Single Channel Pages
🌾 Baseline
✳️ Spike Summary
🖼️ Context summary
⬅️ Backtests
↪️ Prior vs Posterior
🧪 Incrementality Experiments
📡 Data Concerns
❓Insights FAQs
📝 Planning Tools
⚙️ Optimizer
❓How does the optimizer allocate spend?
🤔Why is the optimizer recommending this budget?
📈 Forecaster
🥅 Goals
🗺️ Plans
Recommendations
🧮 Reporter
Technical Details on Channel Uncertainty Drivers
⚙️ Model Controls
🔄 The Refresh Tracker
🗃️ Configure
🌎 Geolift by Recast
🌊 How To Guides
🧠 Plan your Optimal budget
🏃 Improve your budget
🔼 Determine how much you will have to increase your spend to hit your goal
✈️ Determine how to flight your spend differently to improve your outcome
➕ Add spend on top of your current budget
➖ Subtract spend from your current budget
🗓️ Integrate Recast into your weekly marketing workflow
🪴 Improve your model
🧪 Validate your results
🎁 Plan your holidays and promotions using Recast
👯 Plan across multiple models
📁 Create a New Budget
🚄 Track your progress
🍂 Use Recast to make changes in-period
🕰️ How to reallocate money away from a channel (TikTok ban)
🚀 Onboarding with Recast
Initial Insights
Establishing our team
Model Checks Recast Performs
Model Configuration Phase
Onboarding Best Practices
Post-Onboarding Support
Training
Onboarding FAQ
📊 Data Guide
🛫 Export Your Data
CPA Models Data Export
ROI Models Data Export
Does Recast use last click metrics?
Exchanging Data with Recast
Does old data influence current estimates?
Data Quality Guide
How much data do we need?
🔬 Recast for Data Scientists
Configuration Options
Modeling Best Practices
Practical Considerations for Placing Spikes
Calculating Uncertainty and Standard Errors for Lift Tests
Recast Model Technical Documentation
Multi-Stage Modeling
🙋Troubleshooting
Adjusting the model
We added a new channel. How can I add it to my Recast model?
When should I split a channel into more granular breakouts?
We changed strategies in a channel - should we separate it into two channels?
Something seems off
Why are the confidence intervals so wide?
Why did the model results change so much from week to week?
Some of my channels seem more saturated than they should be at low levels of spend
I don’t believe these results! What do I do?
📕 Recast Reporting Standards
❓ Frequently Asked Questions
What are Lower Funnel Channels?
Main
🧑🏽🏫 Insights
📷 Overview
📺 All Channels
🦷 Single Channel Pages
🌾 Baseline
✳️ Spike Summary
🖼️ Context summary
⬅️ Backtests
↪️ Prior vs Posterior
🧪 Incrementality Experiments
📡 Data Concerns
❓Insights FAQs
📝 Planning Tools
⚙️ Optimizer
❓How does the optimizer allocate spend?
🤔Why is the optimizer recommending this budget?
📈 Forecaster
🥅 Goals
🗺️ Plans
Recommendations
🧮 Reporter
Technical Details on Channel Uncertainty Drivers
⚙️ Model Controls
🔄 The Refresh Tracker
🗃️ Configure
🌎 Geolift by Recast
🌊 How To Guides
🧠 Plan your Optimal budget
🏃 Improve your budget
🔼 Determine how much you will have to increase your spend to hit your goal
✈️ Determine how to flight your spend differently to improve your outcome
➕ Add spend on top of your current budget
➖ Subtract spend from your current budget
🗓️ Integrate Recast into your weekly marketing workflow
🪴 Improve your model
🧪 Validate your results
🎁 Plan your holidays and promotions using Recast
👯 Plan across multiple models
📁 Create a New Budget
🚄 Track your progress
🍂 Use Recast to make changes in-period
🕰️ How to reallocate money away from a channel (TikTok ban)
🚀 Onboarding with Recast
Initial Insights
Establishing our team
Model Checks Recast Performs
Model Configuration Phase
Onboarding Best Practices
Post-Onboarding Support
Training
Onboarding FAQ
📊 Data Guide
🛫 Export Your Data
CPA Models Data Export
ROI Models Data Export
Does Recast use last click metrics?
Exchanging Data with Recast
Does old data influence current estimates?
Data Quality Guide
How much data do we need?
🔬 Recast for Data Scientists
Configuration Options
Modeling Best Practices
Practical Considerations for Placing Spikes
Calculating Uncertainty and Standard Errors for Lift Tests
Recast Model Technical Documentation
Multi-Stage Modeling
🙋Troubleshooting
Adjusting the model
We added a new channel. How can I add it to my Recast model?
When should I split a channel into more granular breakouts?
We changed strategies in a channel - should we separate it into two channels?
Something seems off
Why are the confidence intervals so wide?
Why did the model results change so much from week to week?
Some of my channels seem more saturated than they should be at low levels of spend
I don’t believe these results! What do I do?
📕 Recast Reporting Standards
❓ Frequently Asked Questions
What are Lower Funnel Channels?
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